The 2 Chain Restaurants Texas Roadhouse Owns

Popular chain steakhouse Texas Roadhouse is known for its steak dinners and signature seasonings, but you may not know that it owns two other restaurant chains, Jaggers and Bubba's 33. Texas Roadhouse, Inc. is the owner of the famed titular steakhouse and parent company to its other two brands.

Bubba's 33 is a sports-themed family restaurant that serves typical American fare such as hamburgers, pizza, and wings. The standard sports bar-type atmosphere and food are a far cry from Texas Roadhouse's Western theme. Jaggers serves similar food to Bubba's, though it's focused more on burgers, chicken, and salads, and has more of a fast-casual setup focused on speed and efficiency. Yet, for all those differences, there's some key shared details: both Jaggers and Bubba's 33 were founded by Kent Taylor, the same man who created Texas Roadhouse.

All three restaurant chains have enjoyed success thus far, with Texas Roadhouse alone featuring nearly 800 locations in 49 U.S. states and 10 nations. As of writing, Bubba's 33 has 49 total locations in 15 states, and Jaggers boasts 20 locations across seven states and at least one restaurant in South Korea. It's no surprise that Texas Roadhouse is the biggest of the three, given that it's the company's main focus and has been in business since 1993, decades before the 2013 debut of Bubba's 33 and Jaggers' entrance onto the restaurant scene in 2014.

Texas Roadhouse executives have been very pleased with both Bubba's 31 and Jaggers' success and are looking to further expand both restaurants. In Q1 of 2024, Bubba's pulled in average weekly sales of $120,000. As CEO Jerry Morgan told Nation's Restaurant News that year, it has "a growing pipeline for the coming years." Between Texas Roadhouse and Bubba's, 30 new locations are scheduled to open in 2025. While it's unclear exactly how many of these locations will be Bubba's 31-branded, the future looks promising for the restaurant nonetheless.

Similarly, Jaggers is expected to open additional locations in 2025, including three franchise partners and additional international locations. Jaggers' growth has been slower than Bubba's or Texas Roadhouse due to its focus on fast dining and the company's efforts to establish itself in a relatively new-to-them industry.

What all this expansion means for Texas Roadhouse itself is unclear. Still, company leadership has expressed confidence, while the current and projected numbers are hard to ignore. Given that Texas Roadhouse recently dethroned Olive Garden, it surely seems wise to continue the support of the company's biggest money-maker while also working on the two subsidiary brands.