The Grocery Store Chain That Sells Premium European Chocolate For Cheap

When you think of Aldi, your mind likely goes straight to a no-frills experience. This is, after all, the same grocery store that displays stock in shipping boxes and doesn't pay for in-store music in an effort to save costs and cut prices for shoppers. Aldi's cachet also comes in the fact that it offers a lot of high-quality private-label groceries for wallet-friendly prices. That's why it's so surprising to learn that the same store you choose for the best price on basic spices might also be your go-to outlet for quality European chocolate. Aldi's chocolate is luxurious and creamy, just like you'd expect from bars imported from Germany, Belgium, and Austria that are sold in bougie retailers. Despite the fact that Aldi's chocolate is widely considered top-tier, the prices are jaw-droppingly low — only a few dollars per bar. Color us shocked ... and ready to whet our sweet tooth.

Aldi's two primary in-house chocolate brands are Choceur and Moser Roth. Between these two brands, you can find everything from run-of-the-mill milk and dark chocolate bars (which taste anything but ordinary) to more unique specimens flavored with sea salt, chili, mint, toffee, and even raisins. Not every single bar is a hit, to be fair: we found the worst Aldi dark chocolate was a 49% cocoa specimen with lackluster flavor. On the whole, however, chocoholics are drawn to European chocolate for a number of factors that are evident in Aldi's offerings, making this discount candy a sweet treat indeed.

Catering to the Yank palate, American chocolate tends to be rather heavy on the sugar. European chocolate, on the other hand, skews higher in cocoa butter content, which makes the resulting bars taste more rich. The standard European chocolate flavor profile leans more towards dark, bitter chocolate, while the average American consumer loves a sweet, milky version of the treat. If you are gaga for the flavor that higher cocoa solids and centuries of tradition have to offer, you will probably love European chocolate. Out in the wild, you might recognize popular brands like Kinder Bueno, Ritter Sport, Cadbury, and Toblerone.

Aldi sells its European chocolate by the individual bars, or even in packs of smaller servings that are ideal for daily snacking. There's a generous selection available annually, but you can expect to find some truly special seasonal chocolate offerings around candy-centric holidays like Christmas, Valentine's Day, and Easter. On Reddit, commenters spoke favorably of the generous size and superb quality of Moser Roth and Choceur bars, noting happily that the scourge of shrinkflation seems to have passed them by. "Aldi chocolate is the biggest hidden gem in the universe," one Redditor enthused. The more we learn about their lineup of European chocolate, the more inclined we are to agree.