The Bestselling Chocolate Bar In The World Should Be At Your Summerween Party

For Summer 2025, we're going all in on Summerween. If you haven't heard of this phenomenon, you're not alone. Summerween seems to have really only started trending last year, and it was originally a gimmick in a 2012 episode of the animated TV show "Gravity Falls," where the residents of the eponymous town decided to celebrate Halloween twice a year. We're in total agreement: Halloween in June — the agreed-upon observation of Summerween — is absolutely fantastic for its mash-up of summer imagery and our favorite parts of the spooky holiday. Think grilling out while "Monster Mash" plays on your Bluetooth speaker, carving watermelons into jack-o-lanterns, mixing up purple and orange frozen cocktails, and watching summer-themed horror flicks like "Friday the 13th."

Of course, it's not Summerween without candy. While you might stress about how much candy to buy for Halloween, Summerween is a lot less stressful. You probably aren't feeding all the neighborhood hobgoblins, just your invited friends. It makes sense to choose a crowd-pleasing chocolate bar for the occasion. And while Julia Child had strong feelings about the best chocolate brand in America, in terms of sheer popularity, Snickers is king. In 2020, no fewer than 48 million Americans munched on this beloved confection of peanuts, nougat, caramel, and milk chocolate. It's widely considered to be the bestselling chocolate bar not only in the States, but the entire world.

The easiest way to hand out chocolate at a Summerween party is to make cute gift bags for everyone attending. Etsy is packed with hand-drawn stickers to make your gift bags pop, for instance, but don't limit yourself to goodie bags! How about finely chopping Snickers bars as a topping for ice cream sundaes? (Hint: scoops of vanilla can easily be made to look like ghosts!) You could also sub Snickers for traditional plain Hershey chocolate bars in campfire s'mores while telling spooky stories ... an ideal way to mix summer fun with Halloween hijinks! You've seen those elaborate milkshakes with an elaborate raft of treats attached to the top? How about a boozy shake crowned with festive cake pops, an apple cider donut, and a whole Snickers bar for an unforgettable dessert that will live on in social media snaps 'til October?

It's theorized that the original reason we started eating candy on Halloween was to deter mischievous teenagers from getting up to no good — in other words, the candy was an incentive to behave. On Summerween, there's no need to engage in transactional trick-or-treat bribery. It's all about enjoying the spirit of the most vibey holiday on the calendar in the middle of the summer. To that end, we are free to pick and choose the best parts of Halloween, which definitely includes the very best candy. The world agrees that the crown goes to Snickers.