The Discontinued Aldi Chocolate We Want Back On The Shelves

On the lengthy list of discontinued Aldi products that fans of the discount grocer pine for, you probably wouldn't expect to see a chocolate bar among that number. A walk through your local Aldi store will reveal a sizable chocolate candy selection, after all. If the grocer gets rid of one bar ... so what? Just grab something different! Unfortunately, life isn't that simple for fans of the now-departed Moser Roth Vegan Blonde chocolate bar, a white chocolate-adjacent treat that had attained something of a cult status in the plant-based community. Containing vegan-friendly ingredients like almond paste, cocoa powder, and rice powder, the Vegan Blonde bar was on a short list of sweet treats suitable for vegan diets at Aldi. For plant-based consumers, finding these in stock was getting as rare as attaining an Aldi golden ticket. Indeed, social media accounts were already reporting increasing shortages before the axe fell.

A vegan-centric Instagram account reached out to Aldi's corporate headquarters and received an email confirming that the Moser Roth Vegan Blonde bar had been cut from the product lineup. Dismayed fans quickly logged on to mourn the departed chocolate, while other veggie lovers pointed fingers at Aldi merchandising, making the accusation that the supermarket had been steadily axing its vegan-friendly options and was at risk of alienating that customer base.

Aldi has sometimes come under fire in the vegan community, with some social media users feeling that the store has no loyalty to its plant-based customers. "The only consistent vegan aisle is the fruit and veg ones. There's little point in getting excited over new ranges since they either are rarely on shelves or disappear very quickly," a Facebook user griped. Other comments accused the grocer of only catering to vegan foods when the diet was trendy, then abandoning these customers when the novelty wore off. While consumers of all walks of life are prone to mope when a fan-favorite product is 86'd, these losses hit especially hard when the item catered to a specific diet or lifestyle that, perhaps, is poorly represented in grocery store aisles.

Some have noted success with emailing Aldi frequently to get discontinued products back on shelves. We're neither endorsing nor discouraging your plans to spam Aldi's customer service account, but that's always an option. Keep in mind that Aldi is constantly bringing new products in, so it may be just a short time before something even better falls in your lap. Some Australian Aldi customers have reported seeing a pair of new vegan chocolate bars on shelves, one Caramel Sea Salt and one Cookie Crunch. Right now, it appears these candies are only available Down Under, but we can't help but hope that the news spells good things for Aldi's future vegan chocolate offerings.