The Internet Has No Idea How To Feel About Taco Bell's Newest Menu Item

For many Taco Bell fans, Baja Blast is the drink that wets the whistle for scarfing more Mexican pizza, Chalupas, or crispy chicken nuggets with your choice of dipping sauces. Sure, you could wash your Taco Bell order down with a Pepsi or even an iced tea, but why? Knowing the global passion for this Mountain Dew variant, the Tex-Mex chain has been keen lately to give the people more of what they want, introducing a new flavor (Baja Blast Midnight) in 2025 and even rolling out Baja Blast gelato a couple of years back.

This leads us to the news that Taco Bell's test kitchens have released another heartbreaking work of staggering genius (or insanity) ... a Baja Blast pie. The limited-release pies drop on November 6th at participating TBell locations and have a suggested MSRP of $19.99, although franchisees are free to charge what they want. If the very concept of turning Baja Blast into a baked good boggles your mind, the internet will reveal that you aren't alone. The pie consists of eye-popping, seafoam-tastic Baja Blast custard in a graham cracker crust, ringed with piped rosettes of whipped cream and frozen for your future enjoyment. Perhaps unsurprisingly, some people are in a frenzy over it.

Is it something you actually want to eat? Some early reviews are surprisingly positive, but we think it doesn't actually matter what Baja Blast Pie tastes like. Its very existence is meant to get people talking, so the pie itself doesn't matter. Taco Bell is selling an idea — and, let's not get it twisted, we think it's kind of a gross idea — but it's a notion that already has people hyped, for better or for worse.

On Reddit, a Taco Bell employee documented trying the pie, which they said was "mainly a key lime pie with an after taste of baja." If you know how to make a copycat Baja Blast with only three ingredients, it shouldn't surprise you that citrus is a critical flavor component of the 'Blast. Asking the important questions, one commenter blankly asked, "Why is it bioluminescent[?]" Another commenter corrected them, saying that it was "Bajaluminescent." They clearly agreed with the creator of a TikTok reel, who claimed employees were so excited about the pies that they were stealing them, even if it "looks like radioactive toothpaste." Over on Facebook, many delighted consumers vowed (or threatened?) to save the pies for Thanksgiving, but others were more wary. "Just bc you can, doesn't always mean you should," one commenter wrote. "[A] Baja pie is bubble guts waiting to happen."

Again, we have to point out that, even if the Baja Blast pie is universally panned on release, it has already accomplished its objective. Internet denizens are memeing it aggressively, and curious folks will undoubtedly swarm drive-thrus to buy the pie, even if only to make reels about how terrible it was. 

In this sense, Baja Blast pie is perfect: so audacious, so weird, so head-scratchingly novel, that nobody even has to worry about whether it's actually enjoyable. Has anyone in the history of human existence ever taken a deep draught of Baja Blast and thought, "Man, I need this in pastry form"? Honestly, we think not. But that's really the whole appeal, isn't it?